When asked by our client, a true modern design afficionado , to develop a design language for his new haute – coutoure clothing store in Mykonos, a few things had to be taken into consideration:

First, it was the clients desire to not associate the designs with the merchandise, so that the attention on the clothes would be undiminished. Thus, we needed items that were intense enough to set the stores atmosphere, and guide its aesthetic, without them being overwhelming in size, and without occupying any part of the periphery.

Second, the three items had to serve two functions per piece; in addition to their main function as desk and benches, the designs would also serve as display for merchandise.

Last but not least, the pieces had to be highly sculptural, to the extend that the function is almost disguised. In this way, all the connotations associated with the use of the objects, do not become a distraction for the high-end boutique aesthetic that governs the entire store.

With the clothes display system almost unnoticeable, our trademark designs, all detailing resolved according to the highest contemporary standard of trimless architectural details, and cutting edge super narrow theatrical spot lighting, we feel we have succeeded in our goal: To provide the audience with a transcendental experience, one that feels more like a stroll through an art gallery than a visit to a retail store.